We really wanted to create brand differentiation for BisB’s Tejoori Al Islami investment savings account.

Instead of opting for the same tired ‘cash and gold’ theme that all banks in Bahrain use in their campaigns, we focused on making the product more engaging.

The only thing better than winning is what you get to do with the winnings. We created a social media TVC that focused on the happiness you could achieve, and the things you could do for your family, all connected by the line “Bring your #TejooriDreams closer.”