![our-services-hero-image.jpg](https://from6.com/wp-content/uploads/2023/08/bfc_employee_engagement_e87e27ec50.avif)
Client: BFC
Elements:
Employee Engagement
![bfc_values BFC values](https://www.from6.com/wp-content/uploads/2023/08/bfc_employee_engagement_1_86488dd214.avif)
The money transfer market is extremely competitive, with large numbers of service providers all competing for a limited number of transactions per month. The market is dominated by international established brand Western Union. To create differentiation , From6 helped bring the BFC brand back to life with the introduction of an engaging brand character, Bob the Bull.
![bfc_employee_engagement_2 BFC social media post](https://www.from6.com/wp-content/uploads/2023/08/bfc_employee_engagement_2_1393071804.avif)
![bfc_employee_engagement_3 BFC collateral](https://www.from6.com/wp-content/uploads/2023/08/bfc_employee_engagement_3_d515716080.avif)
Bob has made a significant impact on top of mind awareness as well as engagement. Bob has become Bahrain’s most loved character and has followers and fans from all around the world.
![bfc_employee_engagement_2 BFC employee engagement](https://www.from6.com/wp-content/uploads/2023/08/bfc_employee_engagement_4_4eac6b2683.avif)