Client: BFC


Employee Engagement

BFC is a leading global foreign exchange and money transfer company. From6 was BFC’s integrated marketing agency for 9 years. Our team works with BFC in 5 international markets (Bahrain, Kuwait, India, Malaysia and UK) and in 12 different languages.

BFC values

The money transfer market is extremely competitive, with large numbers of service providers all competing for a limited number of transactions per month. The market is dominated by international established brand Western Union. To create differentiation , From6 helped bring the BFC brand back to life with the introduction of an engaging brand character, Bob the Bull.

BFC social media post
BFC collateral

Bob has made a significant impact on top of mind awareness as well as engagement. Bob has become Bahrain’s most loved character and has followers and fans from all around the world.

BFC employee engagement

Let’s work together