It’s not often a brand gets to celebrate a century, so the goal with BFC’s 100 year anniversary was to highlight this news.

We developed a fully integrated media campaign, including TV production and strong ATL and BTL coverage. The theme ‘100 Years’ was ubiquitous on social media during the year, in addition to a 100 year logo lock-up for all communications in 2017.

A 100 year element was added to the BFC brand mark which was used on a communications throughout the year.

With an important birthday celebrated in style, the message of ‘100 Years’ was well-received, reflecting on a century of excellence whilst refreshing BFC’s promise to live up to its values in years to come.