INTRODUCING SalamAir

SalamAir is Oman's first low cost carrier, launched through ASAAS's mandate to enrich the lives of the Omani people. SalamAir aims to facilitate cheaper and easier travel throughout the Sultanate and beyond.

How we won it?

We pitched for the SalamAir project against five global branding agencies.

Whether it was flying our team to Oman to immerse themselves in the culture, the late hours pouring over industry journals and trends or the tireless brainstorming and strategising; it was ultimately our passion and commitment for the project that won the client over. 

 

Our process

The name of the airline had already been chosen so the brand already had a head start. Over a period of one month we ran a series of brand and strategy workshops with the clients senior team to gather their aspirations, desires and objectives for the SalamAir brand. We spoke to a number of Omani residents to get their thoughts on travel, their airlines experiences, what SalamAir means to them and what makes Oman truly unique. 

Combining our interview findings with industry research we developed a compelling brand strategy for SalamAir. The brand strategy harmonised the identity of Oman and emotional appeal with the modern benefits of a low cost airline. 

With the Brand Strategy approved unanimously by the senior team, we again sent our creative team to Oman to conduct in depth design research. The team spent a week in Muscat, Salalah and Nizwah, living and breathing the culture, eating the food, talking to the people, exploring the patterns and architecture. We created four identity routes, which were tested with Omani and non-Omani focus groups resulting in a clear preference.  With the clients involvement along the journey we were able to settle on a final identity which was then finalised and applied across all key internal and external brand touch points including the aircraft and fleet livery.

 

What we delivered

  • In depth research
  • Brand strategy 
  • Brand identity development
  • Brand refinement & rollout

SalamAir | Launching Oman's first low cost carrier

Airplane Branding Agency in Bahrain

SalamAir Branding Agency | Launching Oman's first low cost carrier

SalamAir Branding Agency | Launching Oman's first low cost carrier

SalamAir Branding Agency | Launching Oman's first low cost carrier

SalamAir Branding Agency | Launching Oman's first low cost carrier

SalamAir Branding Agency | Launching Oman's first low cost carrier
SalamAir Branding Agency | Launching Oman's first low cost carrier

SalamAir Branding Agency, Launching Oman's first low cost carrier, Salam Air, Oman, SalamAir branding, SalamAir flight branding, SalamAir flight designs, contact from6, from6 contacts, from6 physical address, from6 building, from6 seef, call from6, advertising agency Bahrain, advertising company Bahrain, best advertising agencies in Bahrain, from6 Bahrain, media companies in Bahrain, international advertising agency Bahrain, top advertising agencies in bahrain, design agency Bahrain, advertising firms Bahrain, branding agency Bahrain, PR agencies in Bahrain, social media agencies in Bahrain, brand development, advertising campaigns, media advertising company, graphic design, marketing, printing, brand planning, publishing, identity creation, brand implementation, press, TV campaigns, strategic planning, project research, branding, digital marketing, online advertising, web design, web developing, creative solutions, corporate collateral, interior branding, corporate identity, outdoor and indoor advertising, media planning, event exhibition design, tactical communications, Arab advertising, Egypt, Lebanon, Jordan, Qatar, UAE, United Arab Emirates, Dubai, Saudi Arabia, Integrated Marketing Communications Agency, Pennie Nixon, Bahrain international airshow, PR, events, advertising, digital, best advertising agencies in Bahrain, best advertising agencies in gulf, gulf, top PR agencies in Bahrain, advertising and marketing services, social media, facebook, twitter, youtube, instagram, digital marketing, social media marketing, social media handling, social media management, printing, best social media manager bahrain, website development, website designing, online services, online media, GCC media, brand development, bfc advertising company, flight branding, costa marketing company

Branding Agency of Bahrain Financing Company (BFC)