Marassi Al Bahrain is a real estate development from Diyar Al Muharraq and Abu Dhabi-based developer, Eagle Hills. FROM6 pitched for and won the account through the Eagle Hills Dubai office.
The client required full-scale brand and marketing support to launch their new real estate development, Marassi Al Bahrain. After pitching against multiple creative agencies from the region, FROM6 won the account to manage all marketing, PR and digital services for Marassi Al Bahrain.
FROM6 created the brand and positioning strategy for Marassi Al Bahrain along with a communication plan to launch the project to regional investors. We developed a full suite of marketing materials including press ads, brochures, digital marketing creatives and more. We also ran the brand’s public relations account and managed their social media portals for over a year under retainer.
SCOPE OF WORK
- Brand & Marketing Consultancy
- Public Relations Strategy & Implementation
- Brand Guidelines
- Campaign Concept
- Art Direction
- ATL and BTL design
- Digital Marketing Design and Development
- Social Media Content Strategy
- Social Media Creative and Coverage
- English and Arabic Copywriting
- Photography and Image Retouching