ABOUT

Bahrain Financing Company (BFC) has been the leading Money Transfer and Currency Exchange company in the Kingdom of Bahrain for decades.

CHALLENGE

The challenge with this industry was that all players in the market offer similar rates and services, communicated through identical messaging and media. To stand out from its competitors, there was a need to re-position the brand following the launch of their new vision which was “To be the prominent money service company that fully engages with our customers, keeping money flowing across borders”.

SOLUTION

Following in-depth research and strategic development, Bob, the BFC Buddy was born. Bob the new BFC brand character was the perfect solution to tackle the current situation, he would become the face of BFC to:

  • Build a stronger emotional connection between the customers and the brand
  • Differentiate the product in a price-driven market
  • Stand out in an industry where there is no tangible product to show and where educative material is required

It was a fully integrated campaign running instore and above the line – but we knew that to maximize reach and engage with our audience, the main focus of the campaign was to live online.

SCOPE OF WORK

  • Brand and Marketing Consultancy
  • Campaign concepts
  • Art Direction
  • Character Design
  • ATL and BTL design
  • TVC Production
  • Digital Design
  • Media Planning and Buying
  • Multi-Language Translation
  • Full social media management and content curation
 
 
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Branding Agency | Bahrain Financing Company (BFC)

Branding Agency in Bahrain

Branding Agency | Bahrain Financing Company (BFC)

Branding Agency | Bahrain Financing Company (BFC)

Branding Agency | Bahrain Financing Company (BFC)

Branding Agency | Bahrain Financing Company (BFC)

Branding Agency | Bahrain Financing Company (BFC)
Branding Agency | Bahrain Financing Company (BFC)

Branding Agency, From6 has had Bahrain Financing Company (BFC) as a client for over 4 years. A huge transformation has happened in this time particular in the branding of the company. contact from6, from6 contacts, from6 physical address, from6 building, from6 seef, call from6, advertising agency Bahrain, advertising company Bahrain, best advertising agencies in Bahrain, from6 Bahrain, media companies in Bahrain, international advertising agency Bahrain, top advertising agencies in bahrain, design agency Bahrain, advertising firms Bahrain, branding agency Bahrain, PR agencies in Bahrain, social media agencies in Bahrain, brand development, advertising campaigns, media advertising company, graphic design, marketing, printing, brand planning, publishing, identity creation, brand implementation, press, TV campaigns, strategic planning, project research, branding, digital marketing, online advertising, web design, web developing, creative solutions, corporate collateral, interior branding, corporate identity, outdoor and indoor advertising, media planning, event exhibition design, tactical communications, Arab advertising, Egypt, Lebanon, Jordan, Qatar, UAE, United Arab Emirates, Dubai, Saudi Arabia, Integrated Marketing Communications Agency, Pennie Nixon, Bahrain international airshow, PR, events, advertising, digital, best advertising agencies in Bahrain, best advertising agencies in gulf, gulf, top PR agencies in Bahrain, advertising and marketing services, social media, facebook, twitter, youtube, instagram, digital marketing, social media marketing, social media handling, social media management, printing, best social media manager bahrain, website development, website designing, online services, online media, GCC media, brand development, bfc advertising company, flight branding, costa marketing company

Branding Agency of Bahrain Financing Company (BFC)