building a brighter, better bank.
BisB, one of the regions leading Islamic banks approached FROM6 with a brief to help them achieve the new CEO's vision of creating a streamlined and more efficient bank. We worked directly with the CEO and his team to help them find a voice for their new internal program and after a series of workshops we developed a foundation and naming for their program. Ishraq (arabic meaning 'bright new beginning') reflects the new positive drive of the bank and a new beginning for all of the employees. The five point Ishraq star is a symbol of the five strategic points that the the new program is built upon.
- Concept and Art Direction
- BTL Design
- Digital Design