Facebook lends itself as an incredible platform for brands to build themselves effectively and reach huge audiences. The real challenge has become the sheer volume of branded content out there and trying to cut through the noise. So many companies are constantly competing and adjusting their advertising techniques to try and appeal to as many consumers as possible. Luckily, there are some golden tips to help your brand consistently rake in the likes, interactions and exposure that Facebook offers.
1. Engage, engage, engage
One of the most common things that brands on Facebook often forget is that the comment sections and posting permissions exist for a reason: customer interactivity. The act of creating a Facebook page for your company is equivalent to creating a two-way street for communication. It’s not just a place for your brand to create a presence, it is a platform for customer enquiries, complaints, or general comments.
Pay attention to the comments on your posts and reply to questions and address complaints; if your users feel like they’re being heard, they will know you’re concerned about their customer experience.
2. Consider your posts length
Wanting to give your users as much information as possible about your products or services is important within promoting your brand online. The difficulty comes with creating content that will both, get your users attention and keep it for the duration of your post. The most effective way to do this is by ensuring your post length is tailored to your brand’s image. For some companies, shorter post titles advertising links to their own website content are more effective, whilst other brands that focus on advertising events or services might benefit more from posts above 80 characters.
The most important thing is to experiment with post lengths and see what works best with your audience. However, keep in consideration that other factors such as post timings, the day you post and the quality of the artwork can greatly affect your engagement.
3. Optimise for mobile
In this day and age, the majority of Facebook scrolling is done on mobile phones, tablets, or other portable devices. Whilst this means that information can be accessed anywhere and at any time, it also requires that companies pay close attention to how transferrable their posts are from desktop to mobile platforms.
This means ensuring, amongst other things, that photos are appropriately scaled and using the correct resolution; the closer attention you pay to the details, the more professional your brand becomes.
4. Keep your links sleek
Whilst creating link previews is one of Facebook’s particularly useful features, companies and pages very often forget to eliminate the excess URL’s and streamline the posting process. When posting links to other webpages or your company’s own website, Facebook automatically generates its own link previews, and failing to adjust the text in your post may make it end up looking clunky, or unprofessional.
You can use tools like www.bitly.com to shorten your links, make your posts look cleaner and save your character count all in one simple step.
5. Post meaningful content
The urge to constantly churn out posts in an attempt to be visible to your users is one that many brands stumble on. Whilst visibility and consistency are crucial, there is also such a thing as creating too much content and overloading on meaningless information that does nothing for your brand.
Thus, time your posts accordingly, create content based around what’s hot in the market at the time and try to gauge when your users are most likely to engage with your posts.
6. Review post performance
Businesses and brands can get a great understanding of who their most engaged audience is by regularly checking page insights. It shows several key factors including the number of people any posts were shown to and total number of post engagements.
These detailed insights also allow you to see who like your page and demographic information, including their genders, ages and locations. Once you know who your most engaged audience is, you can refine your ‘Boosted Posts’ to appeal to them and adjust your targeting accordingly - Ideal for placing yourself in the market.