Development of AI Technology in Marketing

Development of AI Technology in Marketing

Far from the Terminator-esque foreshadowing of the future, Artificial Intelligence (AI) is paving the way for automation and customer service in a multitude of industries. According to a report from Narrative Science, around 38% of companies surveyed used artificial intelligence in 2016, but this is set to increase to 62% by this year.

Are Millennials hypersensitive to colour?

Are Millennials hypersensitive to colour?

The psychology of colours in marketing has long been harnessed by designers to improve the appeal of brands. For millennials, an appearance-driven generation, colour can be a powerful motivator. The difficulty with today’s discussion on colour in advertising is that it relies heavily on anecdotal evidence, so we should take certain colour ‘facts’ with a pinch of salt.

Anatomy of an Arab millennial

Anatomy of an Arab millennial

Arab millennials have become the majority of the MENA region’s consumer base, increasingly taking on leadership positions. With this generation gearing up to take charge of the future, we’ve decided to take a look at the anatomy of an Arab millennial, and how they differ from their global counterparts.