Tejoori Al Islami is the iconic investment account from Bahrain Islamic Bank (BisB) and was the first of its kind in Bahrain.
FROM6 were tasked with re-positioning Tejoori Al Islami and changing the perception that the account was just for winning cash prizes.
FROM6 developed a campaign for Tejoori Al Islami which re-positioned the account as a way to make your dreams come true. The combination of a brand video for social media, press and digital marketing campaign helped the client achieve heavy footfall on their website, encouraging lead generations and conversions. The campaign was well received and successful in shifting the customer’s perception of the account.
SCOPE OF WORK
- Brand Audit
- Brand Identity Development
- Internal Brand engagement
- Video Production
- Social Media Strategy & Content Creation
- Photoshoot & Production
- English Copywriting